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Michael R Beckley Business Assessment
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It is properly said that "the way to make a small fortune in the resort business is to start with a large fortune". Throughout Mr. Beckley’s career he has observed hundreds of poor decisions being made because of the passion potential owners bring to the purchase of what they perceive as a "Trophy Asset". Having worked every department of the resort business, Mr. Beckley is able to give a realistic assessment of the investor’s possibilities of success. Several times in his career Mr. Beckley has literally informed excited investors they are making a mistake and to "walk away from the deal". A typical example was a "ski in and ski out" community that was assured because the investor was buying $20 million dollars of snowmaking equipment. The only problem was the area had no water rights. This type of "boots on the ground" research is invaluable. His ability to integrate into a community and find out issues that are often hidden in a standard "Due Diligence" report is invaluable. As a client rather than an employee you can be assured of his candor and honesty.

"We are thilled with the quality of the work performed by Mr. Beckley and will use his evaluations and recommendations as a basis for our future actions relative to our ski resort... Mr. Beckley's great insight regarding marketing techniques and strategies has resulted in the development of a plan which we believe will greatly improve the performance of our Ski Resort." - Michael French, Chief Operating Officer, Inn of the Mountain Gods Resort and Casino

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